Honesty. Integrity. Excellence. The Goodman family promise began when founder Stanley Goodman, along with his wife, Lena, built the company on these values. Today, as the second generation, we (sons, Eric, Stuart and Ned) continue to build on our parents’ success by holding those same values dear. Those values are part of the reason Goodman & Sons Jewelers has been the reader’s choice as “Best Place for Jewelry” in Hampton Roads Magazine!

Another part of the reason is selection. We stand behind all merchandise sold and pledge to deliver stylish designers, including Hearts On Fire®, Pandora, A. Jaffe, Kirk Kara and unbeatable services, such as jewelry and watch repair. Our goal is not to make a sale; our goal is to build a relationship that lasts a lifetime.

Be assured that when you invest in a precious gem, a fine timepiece or an exquisite gift item, it meets the high standards of quality that have always been associated with Goodman & Sons Jewelers.

Our family of jewelers, watchmakers and gemologists appreciates the complexity involved in purchasing fine jewelry and therefore we always welcome your questions.

If you have yet to experience the "Goodman & Sons Way", we invite you to not only explore our website but to visit one of our stores and see firsthand our "Way of Doing Business." It’s part of being a local, independent jewelry store and member of the community. It’s also part of being a member of the prestigious American Gem Society®. Only the top 5% of jewelers in the U.S. and Canada meet the criteria for membership — one of which is consumer protection!

Goodman & Sons Jewelers has been a Peninsula family tradition since 1947. We’d like to be your tradition, too!