As a Leading Jeweler of the World, each member must abide by the higherest standards and practices set forth by the Association. These involve stringent criteria rergarding the environment of the store, product quality and business integrity, full disclosure in the sale of diamonds and diamond jewelry - including the use of non-conflict diamonds - and providing exceptional and extreme customer care in the everyday practices of serving you.

Routine inspections, personnel training and on-going, exacting compliance requirements mandated by the Association assure you of the Ultimate Jewelry Buying Experience (TM) - a consistent, delightful and memorable shopping experience.