Goodman & Sons Jewelers

Do you need help? Please call us at (757) 838-2328.

Diamond Spotlight: Hearts On Fire

November 1, 2016


Hearts On Fire diamonds are more than just beautiful, they are The Most Perfectly Cut Diamond In The World®. When combined with Hearts On Fire's highest manufacturing standards, their proprietary diamond cutting formula, and a phenomenon of light, HOF diamonds' rare and unique qualities shine brilliantly, making it easy to see why they are truly The Most Perfectly Cut Diamond In The World®.

Rare and Unique Diamond Qualities

Only one tenth of one percent of diamonds meet the high standards required to become a Hearts On Fire diamond. These diamonds begin as rare, exceptional raw crystals before being hand selected and precisely polished and cut by an elite group of master craftsmen that recognize the diamonds' potential. Each diamond is designed using the world's most advanced technology.

The Highest Manufacturing Standards

After starting with the best rough diamonds that mother nature has to offer, master craftsmen use their expert knowledge to bring these stones to life. Only 400 people on Earth are certified to cut a Hearts On Fire Diamond. These experts are the best in the industry and use top of the line equipment and technology to maximize the brilliance of every diamond. Examined at 100x magnification, each stone is cut and polished perfectly to maximize its shimmer and scintillation. This level of magnification is 10x the industry standard, ensuring the perfection of each and every Hearts On Fire Diamond.

Proprietary Diamond Cutting Formula

The Hearts On Fire diamond cutting process is a well kept secret that produces industry leading results. With this knowledge, HOF is able to achieve maximum results in the perfect cut every single time ... resulting in perfect symmetry, perfect proportions, perfect polish, and perfect alignment that displays incomparable sparkle and brilliance that you can't help but notice.

A Phenomenon of Light

While all other diamonds in the world display partial, imperfect, or sometimes even no patterns of light, Hearts On Fire captures light in such a perfect way that it reveals eight perfectly symmetrical hearts and Fireburst® patterns every single time, hence the unique Company name. The Difference Is Perfection. It’s A Difference You Can See. ®

Information and Images: Hearts on Fire

Goodman & Sons Jewelers
Our Locations

(757) 838-2328

2018 Coliseum Drive
Hampton, VA 23666 (Map)

Store Hours
Mon 10:00 AM - 7:00 PM
Tue 10:00 AM - 7:00 PM
Wed 10:00 AM - 7:00 PM
Thu 10:00 AM - 7:00 PM
Fri 10:00 AM - 7:00 PM
Sat 10:00 AM - 5:00 PM
Sun Closed


(757) 229-5388

4640-11A Monticello Avenue
Williamsburg, VA 23188 (Map)

Store Hours
Mon 10:00 AM - 6:00 PM
Tue 10:00 AM - 6:00 PM
Wed 10:00 AM - 6:00 PM
Thu 10:00 AM - 6:00 PM
Fri 10:00 AM - 6:00 PM
Sat 10:00 AM - 5:00 PM
Sun Closed