Goodman & Sons Jewelers

Do you need help? Please call us at (757) 838-2328.

Goodman & Sons Jewelers
Our Locations

(757) 838-2328

2018 Coliseum Drive
Hampton, VA 23666 (Map)

Store Hours
Mon 10:00 AM - 7:00 PM
Tue 10:00 AM - 7:00 PM
Wed 10:00 AM - 7:00 PM
Thu 10:00 AM - 7:00 PM
Fri 10:00 AM - 7:00 PM
Sat 10:00 AM - 5:00 PM
Sun Closed

(757) 229-5388

4640-11A Monticello Avenue
Williamsburg, VA 23188 (Map)

Store Hours
Mon 10:00 AM - 6:00 PM
Tue 10:00 AM - 6:00 PM
Wed 10:00 AM - 6:00 PM
Thu 10:00 AM - 6:00 PM
Fri 10:00 AM - 6:00 PM
Sat 10:00 AM - 5:00 PM
Sun Closed

The Fire & Ice Story

October 17, 2018

BIGGER, BRIGHTER, WHITER

EVERY DIAMOND IS DIFFERENT. EVERY DIAMOND HAS A STORY TO TELL.

 

Fire & Ice Diamonds are the result of years of research conducted by the Gemological Institute of America and the American Gem Society. These exquisite diamonds are cut to precise angles to maximize the radiant light and sparkle emerging from the top of the gem. Bigger, brighter and whiter – even compared to other Excellent and Ideal cuts – every Fire & Ice Diamond reaches the highest standard for cut, proportions, symmetry and light return.

Experience the beauty, brilliance, and wonder of Fire & Ice Diamonds.
Brilliant beyond compare.

While many diamonds are spread too shallow or cut too deep to retain weight from the original rough — at a dramatic sacrifice of potential Brilliance, Fire and Scintillation — a Fire &Ice Diamond is cut to precise angles and proportions to maximize the radiant light and sparkle that emerge from the top.

Every Fire & Ice Diamond consistently delivers a bigger, brighter and whiter appearance. That’s because Fire & Ice has a narrower set of acceptable proportions than GIA Excellent and AGS Ideal cut diamonds. When you compare any two Fire & Ice Diamonds, you’ll notice how remarkably similar they are in proportion, polish and symmetry.