Our Williamsburg location will be open for curbside pickup/drop off  only from 12pm-4pm this Thursday and Friday. Our Hampton location is open for regular business. Click here to see our store hours. You can also buy online and either pickup in store or we will ship to you.

  Forevermark & Goodman & Sons Jewelers present a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light. Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived. Black Label diamonds are different because of how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision. Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle. Historically, the round brilliant diamond has been the only shape to be cut with supreme symmetry and therefore to achieve maximum light performance.  However, today, with state-of- the-art advances in technology and expert craftsmanship, Forevermark is able to offer diamonds in square, cushion, oval and heart shapes with symmetry that achieves optimum facet alignment. For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance. Visit Forevermark Black Label

Goodman & Sons Jewelers